Online ad network reports growth for Surface tablets during holiday period

Microsoft has so far refused to offer any concrete sales numbers for its recently launched second generation Surface tablets, although there is evidence that more people are buying them compared to the first models. Today, a new report offers even more clues as to how well the Surface tablets are selling in the U.S. and Canada.

The Chitika online ad network took a sample of the impressions generated on its service in those two countries between December 20th and 29th to come up with its report. The results show that while Apple's iPad products still dominate web traffic among tablets with 76.1 percent, its share went down 1.3 percent compared to 2012.

The report said that the Surface family claimed 2.3 percent of tablet web traffic for that time period, an increase of 0.5 percent. It added:

Surface users generated more tablet traffic than all Google Nexus tablet users following the holiday, making Microsoft the fourth-largest source of continental tablet Web traffic should it maintain the lion’s share of this latest share growth.

Amazon's Kindle Fire lineup was second with 9.4 percent and Samsung's tablet models were third with 5.9 percent.

Chitika also monitored web traffic from smartphones during that same time period in December. Impressions made from Apple's phones claimed the majority share at 54.3 percent, followed by Samsung's devices at 23.7 percent, leaving other smartphone makers well behind.

Source: Chitika via The Next Web | Image via Chitika

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