Today, Qualcomm is announcing the Snapdragon Insider Program, and everyone is invited. It's aimed at Snapdragon enthusiasts, and it's going to give them behind the scenes looks at the products, deep dives, unique experiences, extra perks, and more.
As these things tend to be, it's all about forming a community of like-minded individuals. Qualcomm can take that collective enthusiasm and cultivate it into a base of advocates for its brand. In return, those advocates get access to the juicy details about the product that they adore.
Qualcomm has long been a company that loves to share the geekier side of its wares. Every year in December, it holds Snapdragon Technology Summit, and it's got the 'Technology' in the name because it's meant to get technical. Journalists and influencers attend the event so they can get deep dives on the various new flagship products. Now, everyone can join in on the fun by signing up for the Snapdragon Insider Program.
Along with getting access to the fun technical details, Snapdragon Insiders will be able to give feedback. They can share ideas, and they can help to inspire the next generation of the product. To be a Snapdragon Insider, you can follow @Snapdragon on Twitter, or you can sign up on the website.