Sales of Xbox 360 Skyrocket, Nintendo Wii Still on Top – NPD

According to the NPD group's August 2007 report, sales of Microsoft Corporation's Xbox 360 game console increased tremendously in the United States following the price drop, while the Nintendo Wii game console continued its overall domination. Last month, Microsoft Xbox 360 game console was acquired by 276.7 thousand of gamers across the U.S., a 62.7% increase over July, when sell through figures for the Xbox 360 dropped partly because of the scandal regarding malfunction game consoles as well as Sony PlayStation 3 price cut. The latter could not sustain its success on the market in August and sales of PS3 decreased by 18% to 130.6 thousand, meaning that Xbox 360 now outsells PlayStation 3 by a factor of two in the U.S. The Nintendo Wii faced a 5.1% sell through decline but still managed to sell 403.6 thousand of consoles.

In general, the market of non-portable game consoles was up 3.7% sequentially in August with only Microsoft Xbox 360 enjoying sales increase. Meanwhile, the market of portable game consoles shrank again by nearly 18% in August to approximately 583.4 thousand of units across the board. Nintendo sustains its leadership in the field with 383.3 thousand of Nintendo DS sold through and 69.5 thousand of Game Boy Advance bought by gamers in the USA. Sales of Sony PlayStation Portable dropped tangibly to 130.6 thousand of devices.

News source: Xbit Laboratories

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