Samsung rolls out Bixby Marketplace in the U.S. and South Korea

Late last year, Samsung opened its Bixby ecosystem to third-party developers, enabling them to develop experiences compatible with its digital assistant. Today, the South Korean tech giant officially announced the launch of Bixby Marketplace in the U.S. and South Korea as part of an effort to help developers offer their services to consumers.

Bixby Marketplace will be available through the Bixby main page, which can be accessed by pressing its dedicated button on Samsung smartphones. Users will then be able to search for services or "capsules" according to their categories like travel and transportation, shopping, sports, food and drink, productivity, and more.

Users can search for capsules according to different filters such as name, developer, or specific keywords. The marketplace also makes it easier to find services with high ratings and those that have been specially picked by Samsung's staff. In addition, users can rate specific capsules and post their own reviews on the marketplace, just like on any other app store.

It's also possible to add capsules with a single tap and select preferred capsules for specific requests. It's a way of customizing the user experience, according to Samsung. For example, users can choose one of the compatible rideshare capsules such as Uber when they request for a ride to a certain destination.

Samsung vows to add more capsules to the Bixby Marketplace in the future and plans to announce more details at its developer conference later this year.

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