At least, that's probably what they're thinking.
Samsung has been showing off prototypes of flexed and curved device displays for a while now, and a few weeks ago, Samsung's head of strategic marketing D.J Lee claimed it would announce a smartphone with a curved display screen sometime in October. Now it looks like the well known Internet gadget leaker "evleaks" has posted a render of what that device might look like.
Do not adjust your display. pic.twitter.com/9VjNt34iYH— @evleaks (@evleaks) October 8, 2013
The evleaks Twitter feed's latest update today contains the above image and the caption, "Do not adjust your display." The render shows what looks like a Samsung Galaxy S4 that has been depressed by a rather heavy boot, with a display that curves inwards. The phone looks like it is running a version of Android. When Samsung showed off a curved display prototype at a CES 2013 press event in January, the company used Windows Phone as the OS.
This would seem to indicate that Samsung is very close to revealing more details about the smartphone, perhaps as soon as this week. On Monday, rival smartphone maker LG announced it had started mass production of the first flexible 6-inch OLED displays, which means LG could make its own curved smartphone announcement very soon as well.
Source: evleaks on Twitter