It wasn't that long ago that Samsung unveiled its personal digital assistant, Bixby, in March. The assistant made its debut alongside the Galaxy S8 and Galaxy S8+ and offered a lot of promise when being showcased at the event. However, several months later, there hasn't been much traction and competition from the likes of Apple's Siri, Amazon's Alexa, and Google's Assistant is getting much more fierce.
Luckily, Samsung isn't one to rest on its laurels and has announced at its developer conference the second coming. That's right, the company debuted Bixby 2.0 touting it as a "powerful intelligent assistant platform that will bring a connected experience that is ubiquitous, personal, and open". The firm has stated that version 2.0 will be available on any and all devices, with developers being "able to put their services on any and all devices and will not have to reinvent their services each time they support a new device".
The service will apparently be more personal, providing a more natural interaction between the user and the device. Today, developers will also be able to get their hands on the Bixby SDK through a private beta program.
While there is a lot being said by Samsung, we will have wait and see if this announcement and commitment will translate into something that its users want to ultimately use.