Samsung's upcoming flagship device to integrate ‘Bixby' AI assistant

Artificial intelligence, more specifically digital assistants, have seen a massive boom over the past few years as manufacturers bank on the convenience and handiness of having your own assistant living in your pocket and set up upon your living room table.

Technology giants such as Microsoft, Apple, Google, and Amazon have all approached the concept of an AI assistant with some of the same core principles of what defines one, yet they are all strikingly different. Each AI has its own flair, its own voice, and memorable quirky mannerisms that manufacturers have tweaked and changed to fit into the company’s product molds.

Samsung’s devices of yesteryear featured the lackluster, S-Voice, however, that may change next year with the company’s upcoming hardware. A new voice assistant dubbed “Bixby” may be baked into all native applications, possibly accompanying a dedicated hardware button that launches the personal assistant.

Following the acquisition of Viv Labs a few months back, Samsung made it clear the technology was going to be incorporated into new hardware, the company even disclosed what the technology is able to achieve.

Unlike S-Voice, Bixby will be more refined, work system wide, and equipped with more advanced features. All native applications that come pre-installed are also set to have a makeover, providing a more coherent and consistent experience while the assistant swiftly works beneath.

Considering the infamous Galaxy Note7 fiasco, Samsung’s upcoming hardware needs to strike a chord with consumers. With Google’s hardware invasion along with efforts on its own AI assistant, it may prove interesting to see how things pan out of for the Samsung in the coming year.

Source: SamMobile

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