Sony unveils the Xperia XZ3 with a Bravia OLED display

Today at IFA 2018, Sony announced the Xperia XZ3, which offers a 6-inch, QHD+, HDR, OLED display. Yes, those are a lot of letters, and we're here to tell you what they mean.

QHD+ is the resolution, meaning that it's 1440p. OLED stands for organic light emitting diodes, and where an LCD is entirely backlit, OLED allows for pixels to be turned off. This allows for true blacks, and since colors are rendered on top of that instead of a backlight, those colors tend to be more vibrant. HDR stands for high dynamic range, and with X-Reality, Sony says that the XZ3 will "up-convert" SDR content to near-HDR.

“Our new XZ3 flagship smartphone is not just beautiful to look at, but it’s packed with Sony’s cutting-edge audio and visual technologies, letting you enjoy high quality content just as the creators intended, for a truly immersive entertainment experience in the palm of your hand.” said Hideyuki Furumi, Executive Deputy President, Head of Sales Marketing, Sony Mobile Communications.

The handset features Sony's Advanced Motion Eye camera, which promises to prepare your camera as soon as you start holding the device in landscape mode. The 19MP 1/2.3-inch sensor records video in 4K HDR, and you can do 960fps slow motion video capture at 1080p.

And of course, the other flagship specs are there. It's powered by a Snapdragon 845, 4GB RAM, it has a 3,330mAh battery, and 64GB UFS storage. It also comes with the latest version of Android, 9.0 Pie. The Sony Xperia XZ3 will be available in select markets at the end of September.

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