Spotify maintains global lead over Apple Music as it hits 100 million paying subscribers

The last time Spotify shared details about the growth of its global user base was in November 2018 when it said it had racked up 87 million subscribers as of the third quarter of that year. At the time, the Swedish streaming provider was over 30 million subscribers ahead of its closest rival, Apple Music, according to database company Statista.

Today, Spotify revealed a new milestone as it reached 100 million premium subscribers worldwide, keeping its lead over Apple Music. According to the company's financial report for the first quarter of 2019, the latest growth figure marks a 32% year-over-year (YoY) increase. Additionally, Spotify has registered a total of 217 million monthly active users for the past quarter, a 26% YoY growth.

The company attributes the latest milestone to its recent streak of global expansion and partnerships. In India, particularly, Spotify launched earlier this year its premium service for ₹119 ($1.68) per month or ₹1189 ($16.74) per year. A month prior, the streaming service struck a content partnership with T-Series, an Indian record label and film production firm, enabling Spotify's customers to access T-Series' catalog of more than 160,000 songs. It also bundled its premium service with Hulu in March at no additional cost.

Another factor that Spotify cited for its new achievement in the audio platform space is its recent spate of acquisitions of podcast firms including Gimlet Media, Anchor, and Parcast. As a sign of gratitude to its subscribers, Spotify also created a playlist consisting of songs whose titles contain numbers that add up to 100 million.

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