New data shows that the global smartphone market has consolidated significantly in recent years, with the number of active brands dropping sharply from over 700 in 2017 to around 250 today.
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PayPal has partnered with Instagram in order to power Instagram Checkout, an in-app purchase option for customers to more easily buy goods from businesses from within the app, in the U.S.
Twitter has introduced an "Insiders" program, where selected people become a part of a discussion community that aims to help brands connect better to the users of the platform.
Facebook is looking for new, and more inventive, ways of monetizing their 1 billion users, but they could come at the cost of the advertisers who provide Facebook with the majority of their money.
According to The Vitrue, the top 100 social brands, iPhone has taken the top spot in a list of 100 brands available to consumers. The list ranks a variety of social brands including online...
Palm's hardware group on Monday plans to unveil a new brand strategy aimed at bolstering the company's image with both die-hard techies and mainstream consumers. The handheld maker is set two announce two new...
