The Cupertino-based giant briefly retook its crown as the most valuable U.S. company in trading today, though Microsoft ultimately won the day with a market capitalisation of $810 billion.
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Amazon has surpassed Microsoft to become the most valuable publicly traded company. Microsoft itself took the title in late November from Apple, which now sits at distant fourth behind Alphabet.
As Apple struggles with disappointing sales for its latest iPhone models, Microsoft today managed to briefly overcome the Cupertino giant to become the world's most valuable company.
Amazon's shares have hit a $1,000 value, making its market cap double of Walmart. Jeff Bezos told investors last week that the company doesn't plan to split shares and bring the share value down.
Apple's stock price has hit a new record, closing higher than it ever has before. The company's rosy outlook for the rest of the year and excitement around the rumored new iPhone is driving price.