
Microsoft Teams is heavily used in enterprise environments, especially where customers are well entrenched in Redmond's ecosystem. As such, it is imperative for Microsoft to regularly add new features to Teams to retain its existing customers while also attracting new ones. Now, the firm has announced immersive 3D virtual events for the communication and collaboration software.
Teams immersive is basically a custom 3D environment that enables attendees and organizers to interact with each other in a more natural way. Managing and planning an immersive event is as easy as scheduling a regular Teams meeting as you can do so directly via the Teams calendar UX.
The process to set up Teams immersive appears to be quite intuitive and, well, fun. You can add 3D models, logos, images, text, and video to the environment to customize it according to your preferences using the Editor utility, without knowing any coding language. But if that sounds too hectic, you can also leverage the existing templates from Microsoft.

Teams immersive aims to make virtual events more interacting and engaging. Organizers can shine a spotlight on their avatar when they start an event, bring virtual attendees to the stage during the Q&A session, find a specific attendee, and see the crowd's reactions as you move between rooms like an actual host.
Teams immersive also empowers more natural experiences through spatial audio, with people also having the ability to listen to someone better by just moving closer to them virtually. This could be very useful in large events, for example, virtual conferences or an all-hands meeting hosted in 3D on Teams. That said, it is important to note that Teams immersive is currently in public preview and requires the rather expensive Teams Premium add-on license, which costs a hefty $10 per user per month for an organization.
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