Uber users in the US will soon get an option to order flowers online. To add this service to its portfolio, the ride-hailing company has partnered with a popular name in the floral industry — FTD. Uber's partner is a century-old business, which disrupted the floral industry with its telegraph-based delivery service back in the day.
The pilot project will go live starting today in select cities such as New York, Philadelphia, Chicago, Los Angeles, Dallas, and Miami. Uber has plans to expand the service in more regions throughout the year. It has set a goal to take this service nationwide in 2022.
To order flowers via this service, users can simply open the Uber Eats app to browse through the wide selection from FTD's ProFlowers brand. According to Uber, the service will take advantage of FTD's network of local florists to swiftly deliver the flowers. Those with the Uber Pass and Eats Pass will be eligible for a 5% discount and free deliveries on orders costing over $15 excluding taxes. To further sweeten the deal, the companies will offer a $10 discount coupon applicable on the purchase of $50.
Uber's app-based cab service has taken a hit during the pandemic as most people are working from home. As a result, the American company has been expanding its food delivery services. Last year, it started delivering groceries in the US, Canada, and Latin America. In certain Canadian cities, you can even order alcohol via Uber.