WhatsApp Business app gains catalog feature to help small firms

In order to make small firms sell goods more easily, WhatsApp has added a new feature to its WhatsApp Business app called catalogs. Catalogs are accessible via a business’s profile page and users can scroll through the different products to see a description and price. This will cut out the need for back and forward messaging between customers and businesses.

For each product, businesses can attach a price, a description, and a product code. Not only does this speed custom up but it also makes smaller businesses look more professional. According to WhatsApp, catalogs are stored in the cloud which saves both customers and businesses storage space on their devices.

Setting up a new catalog is pretty easy; head into the WhatsApp Business app and go to settings, then go to Business Settings and select Catalog, from here you can add products. Once you’re happy with the details just hit save. In order to promote your products, you can attach them from the catalog directly into chats.

The feature is available now for WhatsApp Business on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the U.K., and the U.S. If your country is not listed, don’t worry, WhatsApp will roll out the feature to the rest of the world soon.

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