Apple release new "Get a Mac" ads

[Miuku.]

Name one Windows virus, that is not a worm, in the past year that does not require user intervention.

Any embedded virus that uses an application exploit without end user interaction (executing .exe/compressed files) or accepting the program execution otherwise. The honeypot web sites are a good example of non-propagating viruses.

Besides, Big Threat or Small Threat, a threat is a threat and viruses work the same way in Windows.

Not really - unless you are surfing as a privileged user on Win32 you are exposing your entire system by entering a webpage, on a Mac (Or any other Unix based system) the only data you will lose is your home directory and perhaps a little dignity.

And before anyone starts crying, I'm not a biased fan of either platforms - I'm just pointing out that there are no true viruses for Mac - yet. They'll come, in time - although their payload will be slightly different and overall slightly less destructive. Most attacks nowadays are starting to become concentrated social engineered ones anyway - only the zombie-kiddies try en masse anymore.

[nekrosoft13]

Apple got a simple campaign there are allot of idiots, morons and imbeciles out there, we need to get them to buy a mac, let?s make allot of stupid commercials.

Not sure what is the name of that commercial with the "new camera from Japan" commercial basically says that it doesn't work with PC

WTF, new cameras have PTP (Picture Transfer Protocol) no drivers are required; you plug it in, and just go.

[Denis W. Veteran]

While I've never liked Apple's ads (the one on TV introducing the new Mac and calling Intel chips in PCs 'dull' was still a load of crap) the second ad had the best combination of humour and minimal bias/bashing.

The first one wasn't too bad, but Apple forgot a major point: people do like to build their own PCs, so obviously they don't really have an elaborate out-of-box experience - nothing unexpected, they chose to favour cost and performance over an OOBE. But they were partially right on some OEMs installing crappy trialware on new PCs.

Now the third... that's a bit riding on the stereotype of the Mac being a "fun" computer and PCs being 'dull' business machines.

[BlueFighter]

my 2 cents.

These ads are not intended for "power-users", who like to build there own pc.

These ads are intended for "i-dont-care-about-specs-i-just-want-it-to-work-people".

Ive got alot of relatives that has asked me to come help them get their new Dell up and running, because they cant handle it themselves.

As with an iMac, there's 2 usb cables needed to be plugged in and youre ready to go. It cant get much easier than that.

IMO these ads are really good at promoting Macs for the non-poweruser audience that just want their computer to work.

Its kinda obvious they dont promote the games cause its a fact that Macs are not a good gaming platform. But yet again, these ads are as I can see not intended for the gamers either.

Maybe a kind of messy post but I hope you understand :)

[Joel]

Ive got alot of relatives that has asked me to come help them get their new Dell up and running, because they cant handle it themselves.

As with an iMac, there's 2 usb cables needed to be plugged in and youre ready to go. It cant get much easier than that.

Weird, what part of opening the box and following the HUGE colour-coded paper that tells them where to plug their USB keyboard and mouse confused them? Was it the extra detail of plugging in the monitor that threw them for a loop? Or the part at boot where it says, "Press any key to continue", not once but TWICE even? Man, I sure needed a nap after all of that heavy thinking when I did it, I'll tell you that. :sleep:

Smaller market share = bashing in advertising. Burger King does it (or just outright copies McD), Pepsi does it (Pepsi taste tests compared to Coke) and Apple does it (PCs suck, we don't).

[CarLBanks]

I keep having trouble playing the Quicktime videos. The audio stutters at times or is out of sync. It's been happening recently for some reason.

[cchasem]

The ads are obviously aimed at 'noobs', which is why most of us 'l33t' neowin folk can easily rip 'em apart. While they do raise some good points, they are littered with bits of misinformation and half-truths. Being a die-hard PC (Windows) user, I can still see the humor in most of the adverts, though- and I imagine they're fairly successful (among the noobs, of course) :p :laugh:

[tony-inpo]

Yeah, it's called marketing, look it up sometime.

Oh oh my god, oh my god, really? is that what its called. Oh right I wish I knew that before! I wouldn't have made that post - God wish I had been taught that in A Level business :pinch: :pinch:

Seriously though anyone who fools for the new Mac Adverts isn't looking at the bigger picture.

[AZKABAZ]

I don't find macs 'fun'... that bouncing ball... always bouncing... ALWAYS BOUNCING!!!! ARGH!

[Koolslacker]

Apple makes the worst add for macs. According to PC magazine os x had more security holes in 2005 than xp. I have used Apple and I wasn't impressed. Every Apple product is rediculously pricy. I configured a windows base laptop that would cost me $1060.00 and mac with same spec would cost me $2400.00. I think Apple needs to run couple of more ads on that.

[drshdw]

Damn Apple and their gay ass ads that I cannot pause. What the ****ing **** is that. -.-

[AZKABAZ]

I guess the big disadvantage that Macs have is the lack of games. I don't find iLife particularly fun and if I want to R&R I can't just load up F.E.A.R. or whatever on a mac. I would end up using boring office programs on a mac more than I would on a PC, for me there is just nothing else to do in terms of R&R on a mac. Ooo load up a video editing program (OMG BOUNCING BALL!) what fun!

I have to disclose right here though that I don't use XP for anything but gaming.

I use Linux for day to day boring office tasks then boot into Windows for some gaming.

See even though Macs can boot into XP the hardware in them isn't that impressive so your gaming experience won't be nearly as much fun as it would on a dull little box. On top of which if I wanted to game with any degree of comfort on a Mac I'd have to get a decent keyboard and mouse which most average people (the target of these ads) wouldn't do or suffer the pains of bad ergonomics amoungst other things.

As far as I can see, the only reason you'd be booting into Windows on a Mac is to use an office program that Mac doesn't have and then that's just going right against Apple's ads of how great they are.

[phantasmorph]

which is why most of us 'l33t' neowin folk can easily rip 'em apart.

I actually snorted Mountain Dew out of my nose when I read that. Thanks, haven't laughed that hard in a long time.

[L3thal Veteran]

Unfortunately for Apple, the average joe will not go out and spend $2000 on an iMac when they can get a PC for $300 after rebates at Best Buy/Circuit City.

[AZKABAZ]

Yeah Macs are good for work tasks (provided the place you work at is using mac compatible software or macs [not really the macs fault is it]) but the chronic lack of decent games and proper hardware really gives me the screaming ****s.

I guess average Joe (market targets) only ever does dull little tasks though doesn't he?

[Slimy]

I saw the Touch? one on TV. It was particularly lame.

[myNando]

I saw the Touch? one on TV. It was particularly lame.

It would have been funny if he had said "Douch?!" to the Mac. lol

Ahh...PCs & Macs...one of these days, someone's going to create a better OS. LOL!!! j/k

<~ Douch?!

[bdsams Veteran]

The way i look at it, the Ad's worked....got us talking about MAC which is what adverts are supposed to do...

negative or posostive were talking about them which is what their supposed to do

[MonkeyClaw Veteran]

Thats f***ing stupid, Apple are so lame what a childsome advert.

Lets make some pro pc ones

'hello I'm a Mac, oh no I'm having a kernal panic and the hard drive has imploaded and Apples crappy warranty doesn't cover this!'

Tell me about it because I have been using my PowerBook for over a year now and I have had no such thing occur. The only issue it has had was a key on the keyboard fell off so I took it to the Apple Store and replaced it (for free ;)) Also my brother broke his iPod by accidently dropping it from a fairly insane hight and though that isn't covered by warranty, they replaced it for him for free, and when it happened the second time, they again, replaced it for free, no questions asked.

That is compared to the supplier of my old computer, Compaq, which seemed to never give a care in the world about the issues I had. I have had such good luck with my PowerBook, my good fortune alone has convinced my mom and dad, as well as several friends to get Macs for their next computers.

For the average person (not the person that uses Neowin or other tech sites) these ads are brilliant. Biased, of course they are, just like any other advertising, I mean what do you expect. But they hit a spot in the average user saying, hey this is the way to go. And to be honest, there is truth to those ads. The grass is greener over here, at least for me ;).

[Joel]

The way i look at it, the Ad's worked....got us talking about MAC which is what adverts are supposed to do...

negative or posostive were talking about them which is what their supposed to do

Actually, I think we're supposed to buy them. Talking about them negatively doesn't make Apple any money. ;)

[Andrew Lyle Global Moderator]

ive seen 2 of them, and they really make windows look dumb.. oh well

[phantasmorph]

Actually, I think we're supposed to buy them. Talking about them negatively doesn't make Apple any money. ;)

Holy crap! You mean that Apple didn't target game-obsessed tech-forum nerds fapping themselves blind over the latest "beta" Microsoft operating system when they created these ads? Stop the presses! You might be on to something here! Maybe they *were* intended for people that just want to pull a system out of a box and plug it in, and not people licking their window glass waiting for their package from Newegg to be Fedex'd over so they can get to work on some benchmarks?

Could it be?

[Firefawx]

Holy crap! You mean that Apple didn't target game-obsessed tech-forum nerds fapping themselves blind over the latest "beta" Microsoft operating system when they created these ads? Stop the presses! You might be on to something here! Maybe they *were* intended for people that just want to pull a system out of a box and plug it in, and not people licking their window glass waiting for their package from Newegg to be Fedex'd over so they can get to work on some benchmarks?

Could it be?

If by 'tech-forum nerd' you mean 'informed', then yes. The advertising woulld be better if they managed to make more than a couple of valid points.

:)

[phantasmorph]

I think by 'tech-forum nerd' you mean 'informed'.

:)

That is HIGHLY debatable. 10 years ago, being able to build a computer was impressive. Now, it's pretty idiot-proof.

[Firefawx]

Because they're able to differentiate between the truth and whatever Apple are trying to feed the average mug? I think you missed my point, anyway. This isn't about building PCs.