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The CW is giving Nikita a chill pill.

Five episodes into its rookie season, the Maggie Q-fronted action drama is undergoing some routine maintenance. Specifically, The CW is looking to lighten the show?s somber mood and jack up its title character?s love life.

The goal? To boost viewership in the network?s sweet spot: young females. While Nikita is off to a solid start among total viewers, it?s losing a huge chunk of the core women 18-34 demo from its Vampire Diaries lead-in. Season-to-date, Nikita is maintaining 94 percent of Diaries? overall audience but is squandering an alarming 54 percent of the 18-34 crowd. This could be one reason why the net has yet to give the show a back-nine order. (Ironically, where Nikita is performing particularly well is among horny straight males over 40. :rofl: )

?We?re really only talking about some slight tweaks,? maintains a source. ?The core of Nikita will not change.?

Among said tweaks is the introduction of several new characters, including a confidant and potential love interest for Nikita who?s described as a clean-cut, all-American CIA case officer. ?Moms want to marry off their daughters to this kid,? reads the casting notice. ?But he?s too busy saving the world.?

http://www.spoilertv.com/2010/10/nikita-latest-from-ew.html?utm_source=twitterfeed&utm_medium=facebook#ixzz12AVD4TNj

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Full Season Order!

One Tree Hill, Nikita and Hellcats have all been handed full-season orders by The CW.

Teen drama One Tree Hill, now in its eighth season, was given a ninth run by the network.

The Maggie Q-starring Nikita, which is currently in its first season and has become the second most-watched show on The CW after The Vampire Diaries, will air more episodes.

Finally, freshman comedy-drama Hellcats, featuring Aly Michalka and Ashley Tisdale, was further granted a full-season order.

"This fall, The CW made several strategic scheduling moves, including adding two of the most buzzed-about new series, Hellcats and Nikita, to our lineup, and we're thrilled that they've paid off for us," said president of entertainment Dawn Ostroff.

"By giving our two freshman series and proven performer One Tree Hill full orders, we?ll be able to continue our success and momentum throughout the rest of the season."

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The CW is giving Nikita a chill pill.

Five episodes into its rookie season, the Maggie Q-fronted action drama is undergoing some routine maintenance. Specifically, The CW is looking to lighten the show's somber mood and jack up its title character's love life.

The goal? To boost viewership in the network's sweet spot: young females. While Nikita is off to a solid start among total viewers, it's losing a huge chunk of the core women 18-34 demo from its Vampire Diaries lead-in. Season-to-date, Nikita is maintaining 94 percent of Diaries' overall audience but is squandering an alarming 54 percent of the 18-34 crowd. This could be one reason why the net has yet to give the show a back-nine order. (Ironically, where Nikita is performing particularly well is among horny straight males over 40. :rofl: )

"We're really only talking about some slight tweaks," maintains a source. "The core of Nikita will not change."

Among said tweaks is the introduction of several new characters, including a confidant and potential love interest for Nikita who's described as a clean-cut, all-American CIA case officer. "Moms want to marry off their daughters to this kid," reads the casting notice. "But he's too busy saving the world."

http://www.spoilertv...k#ixzz12AVD4TNj

So they just killed the series? Why exactly is 18-34 year old women their core demographic for this TV series? Putting romance into this will kill it. They will have another Smallville (only it will last a season at most). I was pretty young when the original series aired, but whatever happened to the moderate level of feminism in the show? In the original series you had an intelligent, feminine, yet powerful woman who did not need a man. It basically reversed the stereotypes of male and female characters. Now we get a needy female lead character and a clean-cut all-American CIA officer (do they even exist?). Maybe they can end the season with an all out family Christmas episode or Rockefellar Thanksgiving. The CW seems to be handicapped by their own audience demographic, maybe the series should have been sold to USA or HBO.

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