Amazon has finally added user profiles, a feature that has been available on its competitor Netflix for years, for Prime Video. Now up to six different profiles can be created, letting users track their viewing progress, manage watch lists, and receive personalized recommendations. Kid profiles can also be added which may prohibit content that is deemed unsafe for children under 12. XDA Developers has noted that out of the six profiles, there needs to be at least one adult (admin profile) while the rest can either be profiles for kids under 12 years of age or adults.
The new profile can be created either through the Prime Video's app or the web browser. By tapping on the "My Stuff" button and then the "+" icon in the drop-down menu, users can create a new profile on the app, and there is also an option to rename or delete profiles. Users can access this menu directly from the top right corner on the Prime Video website. However, unlike Netflix, it currently does not let users change the avatar on their profiles.
For now, the profile feature is available in limited countries but Amazon plans to gradually roll out the update globally.