Amazon has gradually extended what it offers as part of its Prime service over the past few years and now it looks to take the benefits to another level. The online retailer is introducing access to new luxury lounges at certain venues, along with premium seating options, and other perks.
Amazon Tickets is a ticket service that was introduced in the UK in 2015. Prime members will now receive added benefits from the service that will grant them access to "luxury Amazon lounges" and presales for music and entertainment events.
These luxury lounges will be available at a few specific venues and will offer a number of benefits, some of which are listed down below.
- A brand new Amazon lounge at The O2 in London – ticket holders to the Amazon lounge for shows at The O2 receive a choice of food and a drink from the lounge bar. Amazon lounge ticket holders can view the shows from inside the luxury lounge, or from their seats directly in front, giving them one of the best views and venue experiences available.
- Amazon Deck seats at The O2 – ticket holders to Amazon Deck seats get fantastic views of the stage and can enjoy waiter service at their seats.
- A brand new backstage Amazon Prime lounge at The SSE Arena, Wembley – ticket holders to the Amazon Prime lounge at The SSE Arena, Wembley receive a drink on arrival, whilst enjoying exclusive views of the pre-show build up. Prime members then take their seat nearby to enjoy the performance with great views whilst having access to the lounge during and after the show.
- An Amazon Prime Terrace at Barclaycard presents British Summer Time Hyde Park – ticket holders to the Amazon Prime Terrace will get a great view of the stage, a glass of champagne and access to the The Barclaycard VIP Summer Garden to relax throughout the festival. This year’s line-up includes The Killers, Justin Bieber, Kings of Leon, Phil Collins, Green Day, Blondie and Tom Petty.
- Premium tickets for additional music festivals this Summer, such as Live in Chelsea and Kew the Music, where ticket holders will view the stage from a reserved enclosure and will be provided with a mix of treats including champagne, afternoon tea or a picnic hamper, and enjoy artists including Belle and Sebastian, All Saints, Passenger and Razorlight.
As mentioned previously, Prime members will also be gaining the new perk that will allow them to purchase tickets 24 hours in advance of general sales using Amazon Tickets. Currently, Prime membership costs £7.99 a month or a can be purchased as an annual membership for £79 a year.