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Amazon's new Kindle the best-selling item and shipping early

A surprise came from Amazon today, with them stating that the highly sought newest Kindle will start shipping two days early. Originally set for shipping on August 27, customers who pre-ordered the device will be glad to hear they will be receiving it earlier. Amazon is set on shipping new Kindles ordered within the first four weeks of of the availability of the device, so apologies to those who didn't get their chance before it was sold out.

In their press release, Amazon also mentions that for two years running, the Kindle remains the best-selling item on Amazon's website. Senior vice president, Steven Kessel, was thrilled to see the new generation Kindle continue to sell so well. He also reports that within the first four weeks of the pre-order availability, the Kindle 3, as it is sometimes referred to as, has sold faster than any other Kindle to date. A statistic most likely due to Kindle now featuring Wi-Fi in addition to 3G, as well as Wi-Fi only models. That was a staple feature that many had been waiting for, and a feature that drove many to the Barnes & Noble Nook.

Amazon's latest Kindle has broken several sales records for the company. According to Amazon:


  • Kindle and Kindle 3G are the most gifted and most wished for products on Amazon.com and Amazon.co.uk combined.

  • Customers in 125 countries on six continents from Austria to Zimbabwe have already placed orders for the new generation Kindles. Some of the most remote shipments will be sent as far away as Mongolia and the Northern Mariana Islands.

  • Customers are already ordering books to read on their new Kindles. The most popular are the books in Stieg Larsson's Millennium trilogy, "Star Island" by Carl Hiaasen and "The Rembrandt Affair" by Daniel Silva.
  • The latest Kindle features Wi-Fi, Free 3G (if you get the version with 3G), 50% better contrast screen, new fonts including two extra large fonts, 21% smaller body still keeping the six inch screen, and a battery that will last up to a month without recharging with 3G and Wi-Fi off. The device also features a new web browser based on WebKit and 20% faster page turns.

    Image Source: Amazon.com

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