AMD will become the world's "number 1" chip-making company

AMD BOSS HECTOR RUIZ says AMD is "dead serious" about ousting Intel to become the number one player in the "computational processor market". "We're not just trying to be a good number two," he said.

Ruiz claimed its "competitor" had done "everything possible" to keep it from competing in new segments of the market but, despite Intel's best efforts, AMD was on course to make significant progress in a number of areas.

In his speech at the Lehman Brothers Semiconductor and Computer Systems 2002 Conference, ahead of his appearance at Comdex tomorrow, Ruiz had first to outline how AMD would move towards "sustainable economic health". He claimed the restructuring the company was currently undergoing was designed to produce "operational flexibility" within the company. Unfortunately, Ruiz echoed a certain Michael Capellas in suggesting the company would turn itself round within 180 days. Before Capellas' 180 days ran out his company - Compaq, you may remember - was snapped up by the old HP.

Ruiz pointed at recent market share figures from IDC which he said showed AMD was sustaining its market share although the data did not include Japan and South America - two areas where he claimed the firm was particularly strong. He said the full data would show that AMD had increased its market share in each of the past three years.

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