Despite Microsoft announcing its Universal Windows Platform strategy last year, it's no secret that its Windows Store is struggling. While some popular services including Wells Fargo and FXNOW released their Windows phone apps, others including Rovio, Mint, Path and, most recently, Amtrak have ended support for the platform.
Now, Windows phone users can add another company to the second list as fitness tracking service MyFitnessPal has discontinued its Windows phone app citing low usage.
The company explained that several issues within the app and "not enough demand" from users were the primary reasons behind the decision. As is the case with Amtrak, Windows phone users are once again being advised to visit the company's website via their mobile or computer browsers, whereas support for Android and iOS will continue.
In an email to Windows Central, the company stated:
Please accept our sincerest apologies if you can no longer find the MyFitnessPal Windows phone App or are having issues accessing the app. Unfortunately, due to several issues with the app, and not enough demand of the app from our members, we have decided to no longer offer an app on the Windows Phone platform.
Due to limitations of the Windows Phone store, we are unable to provide ongoing access to the app for existing users. Once a member logs out of the app, access to the app will no longer be available.
For members that may still have access to parts of the app, we are also unable to further support triaging of the app. Your account can still be accessed via your mobile web browser, or computer at our main website www myfitnesspal com or via the iOS and Android platform.
We regret any inconvenience this may cause you.
This is indeed unfortunate news for Windows phone users and will come as a blow to many, since prior to today, the app was being regularly updated since its launch in 2012. And while many are rooting for Microsoft to succeed in its Universal Windows Platform strategy, the company keeps hitting bumps in the road from time to time.
Source: Windows Central