Marking World AIDS Day today, Apple has revealed that since 2006, its customers have helped raise $270 million to fund prevention, testing, and counselling services for people affected by HIV/AIDS. Now, the company has announced several other actions its taking to raise more money and help raise awareness of the issue.
To help raise more money for (RED), Apple said that it has been offering a range of devices where a portion of the proceeds are donated to tackle AIDS. These devices include iPhone 13 (PRODUCT)RED, iPhone 13 mini (PRODUCT)RED, and Apple Watch Series 7 (PRODUCT)RED. Until the end of next year, half of the eligible proceeds will be directed to Global Fund’s COVID-19 Response to help fight that disease.
In addition to selling (PRODUCT)RED devices, Apple will donate $1 to the Global Fund between now and December 6 for every purchase made with Apple Pay on apple.com, in the Apple Store app, or at an Apple Store. The firm is also introducing six new Apple Watch faces that can be downloaded here. While they can be used on any Apple Watch, Apple designed them with the Apple Watch Series 7 (PRODUCT)RED in mind.
On the software side of things, the Apple App Store will highlight Positive Singles, a dating app that aims to connect singles living with HIV/AIDS and other STIs. Apple Books will feature collections of books and audiobooks that address the fight against HIV/AIDS, Apple Podcasts will feature shows addressing the issue, and Apple Music will carry a feature in recognition of World AIDS Day. Apple TV app users can also head to the Watch Now tabs to see shows and movies about ‘the human cost of the HIV/AIDS epidemic.’
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