Apple woos cable partners with TV data to better target adverts

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CEO Tim Cook on stage (Credit: Bustle)

Rumors are swirling at the moment that Apple is planning a new subscription TV service in conjunction with major US TV networks, including ESPN, ABC and Fox amongst others.

In a new report from the New York Post, Apple is said to be wooing cable networks with the offer of extensive user data in order to better target adverts. "The company is willing to share details on who its viewers are, what they watch and when they watch it to entice broadcast networks and others to go along with the service," says the Post.

The upside to the networks is massive and we could see dramatically better adverts on Apple's machine than on current TV, where everybody sees the same advert. The Post believes that Apple is looking to follow Google and Facebook in collecting data in order to serve better adverts which please both consumers and networks.

Previous, credible reports state that Apple is close to inking deals to the get the service up and running for a Fall announcement, with the fees paid by Apple said to be roughly on par with those paid to cable companies now.

Source: New York Post

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