If you have some tinfoil handy, now might be a good time to fashion a hat. At the Digital Living Room conference today, Gerard Kunkel, Comcast's senior VP of user experience, told me the cable company is experimenting with different camera technologies built into devices so it can know who's in your living room. The idea is that if you turn on your cable box, it recognizes you and pulls up shows already in your profile or makes recommendations. If parents are watching TV with their children, for example, parental controls could appear to block certain content from appearing on the screen. Kunkel also said this type of monitoring is the "holy grail" because it could help serve up specifically tailored ads.
Ed: As blackice912 pointed out, the validity of the article is in question, and we'll keep monitoring the story as it unfolds to clarify what Comcast means.
View: Full Article @ NewTeeVee
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