Disney+ ends seven-day free trial period offering for new customers

Disney+ is no longer offering a seven-day free trial period to new subscribers in the U.S. and France, at least, starting today. It's not clear when the free trial offering was ended.

The Walt Disney Company introduced its own streaming service, Disney+, in late 2018 before it went live a year later. Since then, the service has been providing exclusive and classic Disney programs, among other content, to customers in the U.S.

First-time users also get to access Disney+ free of charge for the first week of subscription. However, the service has quietly discontinued its seven-day free trial period for new subscribers (via Numerama). In a statement, the company says:

“We continue to test and evaluate different marketing, offers, and promotions to grow Disney+. The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own."

The free trial is no longer available at least in the U.S. and France, where Disney+ was launched more than two months ago. That means new users who will sign up for the service will have to pay the monthly subscription fee of $6.99 (or $69.99 per year) upfront in order to start watching content. It's not clear when the free offering was ended.