Executive changes at Microsoft likely

Microsoft seems to be planning a major executive shakeup due to a lack of headway against Apple and Google, if news reports around popular media sites are anything to go by.

According to MediaPost, the Redmond-based company plans to promote managers who have engineering experience, as they believe that these skills are needed to run product divisions that are currently failing to compete with their rival companies.

The news of the likely executive changes comes just a short time after Microsoft decided to let its previous Server and Tools Business maestro Bob Muglia go. Muglia was also once considered a possible replacement for Steve Ballmer if the current CEO ever stepped down, but his 23 years with the company ended abruptly when Ballmer said that Microsoft needed new leadership in that area.

Microsoft has been struggling to compete in an ever-changing environment that has seen both Apple and Google take charge of tablet based computing and the smartphone arena. The CEO is desperate to turn around Microsoft’s fortunes in both of these areas and is now worried that the company is starting to drift behind in Cloud technology, an area that Microsoft is desperate to gain a foothold in.

These executive changes could help quell what some see as boardroom anxiety behind the scenes at Microsoft, especially after the disaster of Kin and the speed at which the iPad has eaten up the tablet market.

Image credit: Bloomberg

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