FEATURE-Video game industry faces 'crisis of creativity'

The video game industry is facing a hardening of the creative arteries as aging gamers' tastes increasingly shift toward sequels and games based on movies, industry participants said this week. With more and more titles chasing the success of their predecessors and content owners digging deep into their libraries to tap older material for quick fail-proof conversion into games, the industry is faced with a question more serious than rhetorical: What's new?

"The gaming industry will shrink unless we start to see new games," said Toru Iwatani, who created Pac-Man, one of the first video games to become a worldwide hit. One of the industry's first huge hits, published by Namco Ltd. in 1980, Pac-Man crossed gender lines and became a huge hit with women. At the Game Developers Conference in San Jose, California, a gathering of industry insiders where the talk is more about how games are made than how they are sold, the dearth of new titles and the increasing cost of developing games was a common theme at keynotes and panel discussions.

News source: Reuters

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