The recently launched Lumia 521 has sold out only hours after it became available for purchase at Walmart. The Lumia 521, known outside the U.S. as the Lumia 520, is Nokia's cheapest Windows Phone handset. It is a 4-inch Windows Phone 8 device with a 5-Megapixel front camera that comes with removable colored shells.
In the U.S the phone first launched a couple of weeks ago on HSN and it quickly sold out. The stock was resupplied but now it's listed once again as sold out. The same thing happened over at Walmart with the phone becoming unavailable only hours after launch thanks to its $129 price tag.
The Lumia 521 is just the latest effort from Nokia to bring higher quality devices to low price points. This strategy seems to have been successful so far with early reports showing that these low-end phones are selling quite well. The 521 looks like a hit already but we'll have to wait and see how many devices Nokia actually sells by the end of the quarter.
29 Comments - Add comment