Microsoft is going all-out with the launch of Windows 10 this month, holding special events in honor of Windows Insiders in 13 different cities and a blitz of marketing; including a plethora of TV and digital ads aimed at consumers. They have not, however, forgotten the less fortunate in their celebrations.
Coinciding with the launch of Windows 10, Microsoft is launching a year-long "Upgrade Your World" charity campaign, where it will partner with 10 global charities, including "CARE, Code.org, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, and The Nature Conservancy." The company is going to choose the tenth based on votes from the public. A total of $10 million will be donated to help the aforementioned organisations with their cause.
"10" seems to be the lucky number, as Microsoft has announced that a further 10 nonprofits in 10 different countries will also receive an investment:
In addition to these global nonprofits, starting in September, we’ll crowdsource nominations for 10 nonprofits in each of the following 10 countries: Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom and the United States. The 100 local winners will each receive a cash investment to support their work to upgrade the world.
Not wanting to be outdone, a number of Microsoft employees will also take a day off to volunteer with different causes and to further their communities.