A few years back, Microsoft signed a partnership with the NFL to not only run ads showing off the tablet but to also put the tablets on the sidelines for coaches and players to use. Starting this year, the Surface Pro 3 will be used by NFL teams (replacing the Pro 2).
To highlight the device, Microsoft is launching a mini-series that shows how the tablet is being used by NFL teams to improve their performance on and off the field. You can see the trailer at the top of this post that, to no surprise, is focused on the Seattle Seahawks who are in the backyard of Microsoft's campus in Redmond.
Seeing as the NFL's first game is only a few weeks away, this series will likely be published in the near future to build on the hype of the season kicking off.