A week before Christmas, new start-up OnePlus announced plans to build "the perfect phone at a disruptive price", saying that users should "never settle" for anything less. OnePlus invited smartphone users to participate in an open and ongoing discussion about what they valued and disliked in handsets, and the company has now revealed a little more about what it has lined up.
In a series of posts on its Facebook page, the company revealed that its first handset, to be called the OnePlus One, "will be built using only the best components and 2014 flagship specs, both inside and out", and that it will see international availability in the second quarter of this year.
"Features are meaningless. They mean nothing to users," says OnePlus, quoting Kim Goodwin, author of Designing for the Digital Age. "A coherent product user interface is the product to users." With that in mind, the OnePlus One will feature the hugely popular CyanogenMod interface, which the company says "provides a light, fast and secure Android experience." OnePlus will modify some elements of CyanogenMod, although it did not specify which customizations it will apply.
No details were released about just what specs this thing will be packing, but 9-band LTE support (1/3/4/7/17/38/39/40/41) is promised. The design hasn't yet been revealed either, but OnePlus says: "We're confident our phone is more attractive than just about any phone on the market."
The company also says it is taking a more holistic approach to keeping its users happy. Providing more "thoughtful design and service" than the competition will be a key component of the OnePlus offering, in addition to leading industrial design and build quality, even though "this might be disadvantageous for us in the short run", the company says.
There's still a lot we don't know about the OnePlus One but, frankly, we can't wait to find out more.