OPPO forms strategic partnership with América Móvil to expand in Latin America

OPPO has announced signing a strategic cooperation agreement with América Móvil to help its expansion in Mexico and other Latin American markets.

Headquartered in Mexico City, América Móvil is the largest telecommunications operator in Latin America and the seventh-largest mobile network operator in terms of subscribers. As part of the agreement, OPPO smartphones will now be available in the region through its subsidiaries, Telcel and Claro.

In a press release, Alen Wu, OPPO’s Vice President and President of Global Sales, shared that this collaboration will enable OPPO to enter the mainstream Latin American market which represents great importance in the company’s global market development. Currently, OPPO has formed partnerships with over 80 network operators around the world. These have also helped the company’s growth in mature markets such as Europe and Japan.

According to Counterpoint Research, OPPO is currently the number 5 smartphone brand globally in terms of market share. At 9% market share in 2020 Q2, the company has recently been edged by Xiaomi which has risen to number 4 behind the top three smartphone brands – Huawei, Smasung, and Apple – which have a considerable lead.

That said, OPPO has a long way to go in the LATAM market where the top five brands account for about three-fourths of the smartphone market share. Incidentally, Xiaomi again is the brand that saw the highest year-on-year growth in the region.

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