There was a time not long ago when Pandora was on top of the world with surging stock prices. After dominating the music streaming business for a bit, a new music service named Spotify would arrive, and slowly start building a buzz of its own. If you haven't been keeping up, since that time, Spotify has now become one of the dominating streaming services in the industry, followed by Apple Music, with Pandora struggling to keep itself relevant.
With a shuffle at the top that included removing Pandora co-founder Tim Westergren from the CEO position, it looks like the firm is now finally attempting a rally. Although Pandora has primarily been known as more of a radio service, it has transitioned recently to offering users the ability to choose a song and play it with Pandora Premium. In order to get more users to engage with the platform, the firm has now announced that it will be opening the Premium feature to all users as a complementary option.
To take advantage of this, users will be able to search for the song that they want to play and by watching a 15-second ad, unlocking the ability to play the song for free. This allows users to enjoy the perks of being a Premium member without added cost. While it's hard to tell whether this will entice users back to the platform, it certainly is a nice option. The feature is now rolling out to Android and iOS and will be open to all users.