T-Mobile has announced that players of the Pokémon GO game will no longer have it count toward their data caps, beginning on Tuesday, July 19 and ending a year later. CEO John Legere said, "It's gonna be a fantastic T-Mobile Tuesday".
Indeed, users of the service are bound to embrace the change, as many who play Pokémon GO have stated that their data usage has increased greatly.
Here is the full list of promotions for next week's T-Mobile Tuesday:
Free, unlimited data on Pokémon Go, so it won’t touch your high-speed data—for a full year!
Free Lyft rides up to $15 to get to a new PokéStop or Gym
Free Wendy’s Frosty to fuel up for your hunting trip
50% off select accessories – including portable power packs and chargers at T-Mobile stores – so you can keep on playing for hours
250 customers will also win $100 in PokéCoins, and five people will win a trip for a Pokémon GO hunt to anywhere in the US. Those that win the trip get to bring a friend as well.
The Uncarrier in no stranger to making certain apps and services exempt from data caps. Its Binge On program allows users to stream endless video from certain services. When Net Neutrality advocates spoke up about it, Legere said that any video content provider had the option to sign onto the program. Clearly, today's announcement can't say the same thing.
Update: This will not be applied to everyone's account automatically. Users must first opt-in through T-Mobile Tuesdays.