It’s been seven months since Tim Cook announced the Apple Watch, but this week, it will finally go on sale. As with any Apple device, the Watch has already attracted its fair share of adulation from the company’s staunchest fans, and ridicule from its die-hard opponents – but like it or loathe it, it’s certainly got people talking.
The remarkable cachet of Apple’s brand means that the company has no qualms about launching the Watch into the upper echelons of the nascent smartwatch market – even the most affordable (relatively speaking) model will cost $349, with prices soaring upwards from there.
You’ll need some very deep pockets if you want to buy the top-of-the-range Apple Watch Edition, which will be sold in hardened 18-karat yellow or rose gold, priced at up to $17,000. But underneath the fancy gold exterior of these uber-premium models, they’re technically identical to the ones that will sell for a fraction of the price.
That also means that - no matter how much you pay for the Watch - you'll get the same "all day" battery life: up to 18 hours, based on a specific pattern of usage. But if you use it for voice calls, expect battery life to plummet to around three hours.
While some might simply dismiss the Apple Watch as an expensive indulgence, the same is sometimes said about the company’s iPhones, which continue to outsell every other smartphone on the planet, despite the availability of cheaper – and, some argue, better – alternatives. Indeed, the power of Apple’s brand – not to mention the company’s superb engineering – make it likely that its Watch will sell in considerable numbers.
We’d like to know if you’re planning to buy one. Of course, you’ll have to own an iPhone 5 or later to be able to use the Watch, which certainly narrows down the potential market for the device. But if you do own a compatible iPhone, are you intending to buy a Watch? Are you perhaps thinking about switching to an iPhone and buying a Watch to go with it? Or does the device simply not appeal to you at all?
Vote in our poll, and be sure to share your thoughts in the comments below!