Roku's TV Ready initiative has made it easier for users to connect their TVs to speakers, receivers, and soundbars. Polk Audio and Westinghouse will be added to the roster of partners "in early 2022", which already include Bose, Element, Hisense, JVC, Pheanoo, Philips, TCL North America and Sound United, among others. Roku is now expanding the program to include even more brands and regions.
After supported audio devices are connected, Roku devices will recognize them and turn the internal TV speakers off while channeling the audio through the audio devices instead and also allowing users to control the volume and other settings from their Roku remote.
With TV Ready, Roku ensures that users do not have to worry about their audio settings much. Initially, the service was only launched in the US with Sound United (the parent company of Polk, Denon, Marantz, Class A, and Boston Acoustics) and TCL. Now, the company has already expanded the program by adding Element, JVC, Pheanoo, and Phillips.
Roku has also expanded the program internationally and partners like Bose are expected to launch TV Ready devices in the UK, Canada, and Mexico soon.
Bose VP of Product and Experience, Doug Cunningham said:
"Roku TV Ready makes it easier than ever to set-up and use a Bose TV speaker for an improved audio experience. We are excited to bring this option to more Roku TV owners across the globe."
According to Roku, the program provides participants with an easy-to-implement SDK for fast integration as well as a wireless soundbar reference design, something that it launched in CES 2021.