Pownce was started in June 2007 as a closed beta and was fully released to the public in January 2008. Today it was announced that Six Apart the owners of such services as Live Journal and Typepad will acquire and shut down the service on December 15. Pownce co-creators Kevin Rose and Daniel Burka will stay on as advisers according to Six Apart's blog entry on the acquisition.
So where did it go wrong for Pownce? Well you could look at the Pownce structure. To begin with its a primarily a micro blogging service where you can update your status or post a blog via a client, web or the iPhone but doesn't that sound familiar to another service, called Twitter?. Many services have tried to rival Twitter for the fan and user base but ultimately failed. For example Google bought Jaiku back in October 2007, but even a year later Jaiku is still not well known in the "status update" market, even with Google's help.
With Pownce being bought does this mean Twitter could be the next big acquisition, recently Facebook failed in their bid to take over Twitter but how much longer can they keep the giants from the door?
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