Snap Inc. has announced the launch of Arcadia, a new global creative studio for branded augmented reality, which is powered by the team of experts that established mobile AR advertising at Snap. The creative studio will produce new technology and provide the brand and agency partners with inventive and constructive AR experiences.
Global Head of Creative Strategy, Jeff Miller stated:
Arcadia delivers a compelling solution for brands and agencies who understand the immediate value of developing world-class AR experiences, rooted in craft, technology and customer experience. With the launch of Arcadia, Snap Inc. is further investing in an AR ecosystem, backed by partners, creators and tools, that drives full-funnel results for businesses across the globe.
Arcadia will be capable of developing the next generation of branded AR experiences by working on a studio model and taking on select projects that need the technical and creative skillset. The latest platform will collaborate with creators, agencies and brands to upgrade AR. Currently, it has partnerships with marketers such as Shake Shack, WWE, Verizon and P&G Beauty.
It will give assistance to creators, agencies and brands through strategic partnerships, project-based work and studio of record. It will take on their AR production, strategy and insight needs by becoming the official "AR Studio of Record", "deliver against a specific scope-of-work that align to Arcadia's mission", and provide AR Strategy expertise through trend reporting, insights, and workshops.
This global creative studio will serve as a division of Snap Inc. and will be able to work independently to deal with the AR requirements of the clients.