Dropbox, LINE, Dailymotion, Instagram and Hulu are among the numerous big brands to have announced apps designed for Windows 10 in recent months. But not everyone is yet sold on the idea of building apps on Microsoft's Universal Windows Platform (UWP).
Sonos - best known for its popular wireless audio systems - is one company that doesn't see the appeal of creating a UWP app. Sonos offers apps on iOS and Android to allow users to easily play their music via its wireless speakers across their home networks - but while it supports Microsoft's Groove music platform, Sonos says it has no intention of offering a UWP app for Windows 10.
In a post on its community support site, Sonos said:
...we've made a decision that Sonos is not going to build a Windows Phone 8 app nor are we planning to build a Windows 10 "universal" app. We'll of course continue to support the Windows desktop controller. We're big fans of the work Microsoft is doing across many areas, including mobile, voice control, AI, VR and of course the Groove music service, available on Sonos.
Sonos isn't the only popular brand to choose not to develop an app for Windows 10. In December, WordPress launched new software for Windows, but decided to launch it as a desktop Win32 application, despite having previously offered a 'Modern' Windows Store app designed for Windows 8.
Earlier this year, Tencent - which Microsoft named as one of its key partners when it announced its Windows 10 launch plans in July 2015 - said that it was ditching development of the UWP version of its QQ messaging app, which has over 800 million users. Tencent cited Microsoft's declining mobile market share as the reason for its decision, saying that the company wasn't "showing any effort" to retain users.