MoviePass today announced that it will not be increasing its subscription cost to $14.95/mo, but will instead limit subscribers to three movies a month and provide $2-$5 for additional tickets.
The new standard pricing plan will be implemented within the next 30 days. MoviePass will also begin to limit ticket availability for new films during the first two weeks of their opening.
MoviePass subscribers will see changes to the ticketing service beginning next month when surge pricing will be added. In August, members will have the option to watch movies in IMAX or Real 3D.
MoviePass is a great deal for anyone that frequently watches movies in theaters. The service is now offering a special discount that will see the price dip below $8 a month for a limited time.
Less than a day after MoviePass announced its latest $9.95 monthly subscription plan, AMC Theaters has threatened legal action against the company, calling its business plan "shaky and unsustainable".
MoviePass has been around for a few years and while it initially encountered some resistance from theaters, it has now formed a harmonious partnership. Today, the firm announced a new $9.95 plan.