The Beatles on iTunes is a smashing hit

Do you know that for $100, you can buy the entire Beatles collection in physical form? Do you realize that to purchase the same collection on iTunes, you'd have to shell out an extra $49 to get the same thing in digital format? Does anyone really care?

There are few Beatles fans out there that don't already own the band's full discography. Yet that, combined with the premium price for it in digital format, didn't seem to matter when Apple announced a day the world will never forget. Looking back on the first week's sales, the Cupertino based company wasn't exaggerating. Once Apple made The Beatles on iTunes official, it seems that people couldn't resist opening their wallets.

According to Billboard (via SlashGear), in just a single week, Apple sold more than two million Beatles songs and roughly 450,000 albums. Abbey Road has been the top album and Here Comes the Sun was noted as the top selling song. Apple plans to continue its advertising campaign for The Beatles by putting full page ads in the Wall Street Journal and New York Times.

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