Back in March, Microsoft announced the Xbox Live Creators Program, allowing developers to create UWP games for Windows 10 and Xbox an easier path to publish their products. Today, the company announced that some Insiders on the Preview Alpha ring will begin seeing these games in the Store.
To view the collection of titles, go to the Store and choose the option to browse games.
The 'Creators collection' button replaces 'Memberships', so that's the best way to tell if you've received the new feature yet. Again, this is only rolling out to select Alpha ring Insiders, according to the announcement.
According to the Major Nelson blog, this will be a permanent entry point, so that button is here to stay, and the games "live in a distinct section of the store." While there doesn't seem to be too many Creators Collection games just yet, their number should increase significantly as time progresses.
One may begin to wonder if the Xbox Store homepage might start to seem cluttered, given that Microsoft recently added a section for Xbox Game Pass, and both of these things are bound to expand in the future.