A couple weeks after the launch of Apple TV 4K, Amazon has swooped in with a 4K HDR compatible offering of its own with the new Fire TV. Perhaps the best part is that it costs much less than Apple's new offering.
While it might not have the same storage capacity as its Apple counterpart, the new Fire TV is quite an intriguing product that offers a whole lot, for not that much money. The new device can output in 4K at 60 frames per second with HDR, and also has support for Dolby Atmos. While the device looks quite small, it does still require a power source and must be plugged in using the included power adapter.
Like other Amazon products, the Fire TV does support Alexa through the remote's built-in microphone and has access to tons of content from providers like Netflix, YouTube, Hulu, HBO, Showtime, Starz, and more. The new Fire TV can be pre-ordered from the Amazon website for $69.99 and will start shipping on October 25.