The Google Play team has extended the APK file size limit for Android developers today, where creators of content will have a 100MB size limit, up from 50MB. The update challenges developers to create 'a delightful user experience' while not compromising on app performance.
Developers taking advantage of the 100MB limit will see a warning only when the app exceeds the new quota, they will consequently be encouraged to implement Google's Expansion Files feature - allowing memory allocation to external storage devices.
The Google Play team takes the opportunity to remind developers not fall short on other key areas of application development including good mobile data connectivity, mobile data caps and install times. It will be interesting to see whether content creators adopt larger file sizes for the latest Android 6.0 operating system, as a result of the update.
Source: Android Developers