Apple took down its online store earlier this morning, and when it returned, a new low-end iMac had appeared, with a starting price of $1099.00. For that new entry-level price, you can get a 1.4GHz dual-core i5, 8GB of RAM, a 500GB hard drive and Intel HD 5000 graphics.
Apple is lowering the cost of entry for its popular desktop computer, which the company no doubt hopes will keep its sales momentum moving forward. Starting at $1099, this puts it in closer competition with other OEMs and reduces the ‘Apple tax’ that many associate with Apple products.
As with other iMacs, you can customize and boost many specs of the device in Apple’s configuration tool with the usual items like a Fusion Drive, although you cannot add any more RAM to the computer.
Seeing as OS X 10.10 has not been released yet, the iMac will ship with OS X 10.9 but will be upgradable to the upcoming release.
Aside from cheaper internals, nothing else has changed on the iMac but that’s not really a surprise. Apple rarely updates the physical exterior of its products and the iMac got a refresh back in 2012 to the new slimmer design that is shipping now.