Today, Apple began selling new Beats Studio3 headphones on its website, the latest entry to its lineup of headphones and earbuds that include the company's W1 chip. The processor is meant to provide a "magical" experience, allowing the user to easily pair the device to all of their Apple devices without ever having to enter Bluetooth settings.
What makes the Beats Studio3 headphones special is the battery life and Pure Adaptive Noise Cancelation (Pure ANC). The device "continuously pinpoints external sounds to block while automatically responding to individual fit in real-time, optimising sound output to preserve a premium listening experience the way artists intended."
With Pure ANC turned off, Studio3 can get you up to 40 hours of usage, although you'll get up to 22 hours with the feature turned on. You can order them from Apple now for $349.95 in Blue, Porcelain Rose, White, Red, Shadow Gray, or Matte Black, but they won't ship until mid-October.