Not long ago, the Court of Justice in the European Union implemented a law that search engines must adhere to privacy related link removal requests from citizens. Known as the ‘Right to be forgotten’, this law applies to all search engines that offer service in the EU.
Google has already implemented its process for complying with the law but Bing has still not complied. In a recent update to Bing, the company offered a small update on its process for adhering to the ruling. Bing said the following:
We’re currently working on a special process for residents of the European Union to request blocks of specific privacy-related search results on Bing in response to searches on their names. Given the many questions that have been raised about how the recent ruling from the Court of Justice of the European Union should be implemented, developing an appropriate system is taking us some time. We’ll be providing additional information about making requests soon.
Search engines are quite complex so implementing a solution to appease the ruling is not a simple process. Although, Google seems to have been able to do so quickly and one would think that their engine and database is quite a bit larger than Bing’s.
Bing has been growing its footprint recently as it is now the default search service on all of the major desktop operating systems including Windows and now OS X. In addition to offering up search, the platform is also getting into the prediction market as well and is taking a shot at trying to hedge which teams will win their matches in the World Cup.