Gamestop announced today its decision to partner with Microsoft to bring new innovative technologies to the retail space. Intended to create a more tailored and engaging experience when inside a gaming retail store, Microsoft's Azure service will help provide content to customers through digital displays throughout the store as well as on mobile computing devices.
The new beaming of content to devices will allow customers to get a wide variety of shopping options directly on their smartphone or Windows tablet. At the same time, a store associate will be able to get an idea of what the customer might like based off of previous purchases made, assuming the customer opts in for a program that enables purchase suggestions.
“Microsoft has always been a fantastic and innovative company for GameStop to collaborate with, both in the technology space as well as with their video game consoles and titles... We are continuing to work closely with them to discover and aggressively elevate ways to enhance the retail experience for our customers today and in the future.”
Jeff Donaldson, senior vice president of GameStop Technology Institute
Azure will also be used to push video game trailers in various HD resolutions, which includes 4K, to in-store televisions. If a customer opts to do most of their shopping solo, a digital shopping cart will be available via their smartphone that allows for a simple check-out process, making it possible to avoid lines when big games launch or the holiday season is in full swing.