Microsoft shopping spree seems to be never-ending, and the company today announced that it's acquiring The Marsden Group, a company specializing in industrial technology solutions. Microsoft aims to provide more value to industrial customers with solutions based on Microsoft's cloud, edge, and AI products.
In its announcement, Microsoft describes The Marsden Group as a "leader in industrial technology innovation and rapid prototyping". The company provides an array of technology solutions for sectors like the automotive industry, industrial plants, equipment manufacturers, and remote and harsh environments like sea drilling operations. Prior to the acquisition, The Marsden Group was already a Gold Microsoft Partner and has had a presence at events like Microsoft Inspire.
Microsoft believes that the need for constant innovation in these industries is ever-growing as businesses realize they need to keep investing in new technologies in order to compete. By bringing in The Marsden Group, it will have a team used to helping businesses identify problems and solutions quickly, as well prototype and implement those solutions. The goal is to combine that expertise with its own solutions, delivering more value.
For general consumers, this isn't the most exciting of news, but it's another symbol of Microsoft's intention to keep investing in its business solutions based on edge and cloud computing. We're likely to see even more announcements related to these solutions in future business-oriented events like Inspire and Ignite.