Microsoft releases the very first Bing commercial

Microsoft's new Bing search (or rather, decision) engine is still in beta, but that doesn't mean that the Redmond company can't begin to advertise it. To show that they mean business, they have already released the first ever commercial for the new service, in the form of a video, as one would expect.

Bing is Microsoft's overhauled Live Search, now with a range of new features that warrants it the description 'decision engine', as opposed to the regular 'search engine'. You can easily search videos, websites and filter them to show reviews or other links. You can also use it to compare things such as flight information, maps or different shopping websites. If you're interested in all the various search options you can perform, check out the site-going-live announcement article here on Neowin.

The ad is a collection of different clips, with a voice-over narrating it, and with flashing text to help display the message, concluding by telling the watcher to Bing and decide. Bing was initially officially unveiled on May 28, and it aimed at helping consumers make better decisions. It is currently being rolled out internationally, and will be fully available on June 3.

The video is embedded below, for handy viewing. Be sure to tell us what you think; is it effective? Does it advertise Bing sufficiently? Is it nicely put together, or is it a bit cluttered? Fire away!

Report a problem with article
Next Article

Summer of Arcade returns to Xbox 360

Previous Article

Neowin Live From E3 2009 Day 1 (Updated) with video

Join the conversation!

Login or Sign Up to read and post a comment.

41 Comments - Add comment